Call Tracking enables you to monitor calls out of your site and know precisely what marketing activity brought them there; whether it was from a different site, Google or your paid search effort.
So no more will you need to guess how your caller has found you.
Why you need Call Tracking
Call tracking is a vital tool for any company that spends money on advertising across multiple channels. Clients with AdWords have an inborn need to monitor the calls that are relevant to their key words, to be able to understand which keywords provide call conversions. call phone tracking Without visibility of call conversions, it’s simply not feasible to figure out if your investment from the key words in your portfolio is providing value or not. Is just tracking AdWords call conversions enough?
Most customers are searching to monitor not just PPC, but additionally SEO, Screen, Affiliates, Social Media in addition to Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the energy of a 3rd generation call tracking system like Call Conversions Tracking comes from, since it lets you see your ROI for each of these vital channels not only Google PPC. This is essential actionable data letting you optimise the effectiveness of all your marketing channels, crucial to the success of any business.